We recently spoke to Alwijn Burger, better known as BLOMBOY, after he created captivating installations for our #poetryinbloom media day. His work has been getting a lot of attention and it is not difficult to see why.
Alwijn started his career by working for UK-based floral design firms before co-directing Okasie, a leading floral design firm based in Stellenbosch. He prides himself in being one of the founding members of the boutique design agency Flance before turning his attention to full time event direction under the name Coord. He was later appointed as creative director for Stellenbosch-based brand agency Limbik and as of this year, he is BLOMBOY – creative director, brand activator, stylist, florist and ‘multipotentialite’.
What inspires you – your creations as well as in general?
I’m happy to be an ‘observer’. I find that when you allow yourself the luxury of observing the environment which you find yourself in - there is always so much to be inspired by.
Which projects have been your favourites and why?
The work I do is so varied - and that is exactly what I love about it. I’m lucky to have had several highlights. Creating my new brand (and pseudonym) ‘BLOMBOY’ has brought about so many new and exciting projects and collaborations. One of which is the GFAC (Gentleman’s Flower Arranging Club) - an exclusive creative platform for gents only.
What was the inspiration behind the #poetryinbloom media day?
My aim is always to place the focus on the purpose for the event. Therefore when it came to conceptualising and styling the Poetry media event the S/S16 collection took centre stage. Decorative and conceptual aesthetic for the Poetry media launch was greatly influenced by the 3 ‘capsule collections’ - each denoted by colour, inspiration, fabrication or purpose. Our chosen venue (CAAM Gallery) provided a contemporary, neutral backdrop - a canvas onto which we have layered and curated select installations, furniture selections and product ranges. The three levels of the venue served to showcase the 3 ‘capsules’ within the collection. We played strongly on the idea of ‘backdrop’ - allowing the consumer to engage with and experience the brand through a ‘swatch’ of context - be it colour, texture or mood. Each level spoke for itself and includes natural symbiosis between fashion and lifestyle.
What’s trending for Spring/Summer this year?
Trends are tricky. I tend to ‘pursue’ and elaborate on the style notions that evolve naturally. At the moment I love a relaxed, simplistic and beautifully imperfect approach to style. I think from a ‘trend’ point of view, we as consumers and aesthetes have a preference for honest luxury as opposed to decadent frivolity.
Any tips for amateurs wanting to create something for their homes?
Stay informed: read, surf and pin.
Be confident: challenge trends, try something new, paint with bright colours.
Don’t copy: nothing is more beautiful than originality and a unique personal aesthetic.
Do you have any big projects coming up?
Yes! I am thrilled to again be involved in the annual Mercedes Benz Eat Out Awards this November. As creative director and event stylist this amazing project always offers exciting challenges due to its scale and stature. Indeed one to look forward to! I am also continually involved in SALON 58 - Jackie Burger’s incredible new venture.
If you haven’t seen the inspiring pieces that BLOMBOY has created, you can follow his journey on Facebook and Instagram, and take a look at the photos from our media day here.
You can contact Alwijn by emailing him at [email protected]
